Write it up. Put it up.
Show it off.
Anime Expo is the premiere event for fans, creators, streamers, and press each year. The goal in 2025? Drum up interest in Demon Slayer: Kimetsu No Yaiba The Movie: Infinity Castle, and remind fans that Crunchyroll working to bring that story to the silver screen in the best way.
Reach out
Pairing with a game studio, our wider team developed an interactive experience that took fans into the heart of the Infinity Castle. Our copy served to entice fans to queue up and take part in the experience.
Orange is IN
Using the newly established Crunchyroll ‘attitude,’ we created copy for each section of our display (Demon Slayer, Gachiakuta, Crunchyroll Store), as well as branded and tone-correct copy across each wall and across the convention center.
