Choose Unordinary

After the 2024 Crunchyroll Rebrand, it was time to refresh our messaging and go out with a global campaign that would draw attention, create an emotional response among fans of anime, and remind people that Crunchyroll is the home of all things anime.

In the U.S., this campaign came to life across LA and NYC with a combination of billboards, wild postings, video display boards, transit wraps, and more.

I was happy to contribute copy that helped this campaign come to life.