A new years brings with it new shows, new seasons, new stories to fall in love with. And conventions. LOTS of big, exciting, opportunities at conventions to dress up, show out, and wear their love for anime on their sleeves. Or pant legs. Or heads. Or…you get the point.

We kicked off a huge convention sale with clear, concise, and quippy copy, meant to inspire fans to pick up top picks from their wishlist and save.

The result? A 22% increase in week-over-week traffic to the Crunchyroll Store, and a whopping $3M in sales over the run of the marketing push.