New York City
Comic Con
2025
The Big Apple. The biggest Comic Con in North America. Big news from Crunchyroll. Quippy and creative copy captured the eyes and hearts of locals and over 250,000 attendees.
We officially launched Crunchyroll Manga, bringing together the worlds of anime and manga in one app, and one seamless user experience.
It was one of the biggest and more ambitious new products to date, and the booth and messaging had to reflect that in every activation and instance. From Times Square digital billboards to posters throughout the convention, we continued to share the news that fans could now read and watch in the same app.
“The launch cements Crunchyroll’s evolution into a comprehensive hub for manga and anime fans...”
— Alba K. Guerrero, Temple of Geek